{"id":2807,"date":"2012-06-05T16:29:58","date_gmt":"2012-06-05T23:29:58","guid":{"rendered":"http:\/\/crysodenkirk.com\/blog\/?p=2807"},"modified":"2013-08-05T17:39:10","modified_gmt":"2013-08-06T00:39:10","slug":"drunken-alien-studios-identity-project","status":"publish","type":"post","link":"https:\/\/crysodenkirk.com\/blog\/2012\/06\/drunken-alien-studios-identity-project\/","title":{"rendered":"Drunken Alien Studios Identity Project"},"content":{"rendered":"
\n
<\/div>\n
\"Drunken<\/div>\n

Create an identity for
a brand new animation studio<\/h1>\n

There was a sense early on that we wanted to go in a direction that was fun and a little over the top (ok, maybe a lot over the top) to match the personalities of the principal artists. A brainstorming session brought forward elements culled from comic books, traditional cel animation, old kung fu movies, sci-fi and, above all, laughter.<\/p>\n

Long before settling on a name, we verbally sketched out a mascot that encapsulated the principles we wanted to portray. Mixing sci-fi and “drunken master” themed kung fu movies, we hit on a gi-wearing, beer-and-whiskey-drinking gray alien (shown to the left is a version drawn by one of the artists at the studio).<\/p>\n

This over-the-top, tongue-in-cheek attitude carries through the rest of the studio, showing up in strange ways, like position titles, which include “Super Villain” and “The Fixer.”<\/p>\n

I knew the logo needed to match this approach. A simple, graceful, corporate emblem would be at odds with the studio’s identity. The logo needed fluidity, panache, and a dash of craziness. I chose a font that was reminiscent of those old movies and manipulated the letters to make them flow into each other in a wobbly stagger.<\/p>\n

<\/p>\n
Here’s the silhouette single-color version:<\/b>
\"Drunken<\/div>\n

<\/center><\/p>\n

The website follows the same theme. Everything has a thick cel-shading outline\/flat color aesthetic, and I kept the shapes irregular:<\/p>\n

<\/p>\n
\"Drunken
Drunken Alien Website<\/a><\/b><\/div>\n

<\/center><\/p>\n

Mascot illustration drawn by Anthony Pileri<\/i><\/small><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Create an identity fora brand new animation studio There was a sense early on that we wanted to go in a direction that was fun and a little over the top (ok, maybe a lot over the top) to match … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-2807","post","type-post","status-publish","format-standard","hentry","category-portfolio","portfolio"],"_links":{"self":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts\/2807"}],"collection":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/comments?post=2807"}],"version-history":[{"count":55,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts\/2807\/revisions"}],"predecessor-version":[{"id":3179,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts\/2807\/revisions\/3179"}],"wp:attachment":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/media?parent=2807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/categories?post=2807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/tags?post=2807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}