{"id":3980,"date":"2022-04-22T23:41:00","date_gmt":"2022-04-23T06:41:00","guid":{"rendered":"https:\/\/crysodenkirk.com\/blog\/?p=3980"},"modified":"2026-02-11T13:09:41","modified_gmt":"2026-02-11T21:09:41","slug":"ross-merchandising-guide-portfolio-entry","status":"publish","type":"post","link":"https:\/\/crysodenkirk.com\/blog\/2022\/04\/ross-merchandising-guide-portfolio-entry\/","title":{"rendered":"Ross Merchandising Guide – Portfolio Entry"},"content":{"rendered":"\n
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Ross and dd’s Merchandising Handbooks<\/h2>\n\n\n\n

My first project with Ross Stores was on contract. They needed someone to consolidate the dd’s Merchandising handbook into InDesign. It had been kept as a series of Word documents and ad-hoc edited pdfs, and had become difficult to update easily. Later, I also updated and redesigned the Ross Stores Merchandising handbook using the same process and I was responsible for ensuring the Ross handbook was updated as direction changed.<\/p>\n\n\n\n

I created modular templates and styles in InDesign to create consistency across both books while allowing them to be visually brand-specific. That also allowed content to be taken from one handbook and pasted easily into the other without having to redo the formatting. I then used the Book functions and kept each chapter as separate files to facilitate digital updates.<\/p>\n\n\n\n

I expanded and created “explainer” sections so that store associates understood the whys, not just the whats. Someone who understands the reasons behind a request is more likely to be able to execute the request in a way that meets those goals.<\/p>\n\n\n\n

These handbooks were delivered to stores in both print and digital form, and I was also responsible for working with the print vendor and internal communications department to ensure timely printing and digital delivery of both versions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ross and dd’s Merchandising Handbooks My first project with Ross Stores was on contract. They needed someone to consolidate the dd’s Merchandising handbook into InDesign. It had been kept as a series of Word documents and ad-hoc edited pdfs, and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3980","post","type-post","status-publish","format-standard","hentry","category-updates","updates"],"_links":{"self":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts\/3980"}],"collection":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/comments?post=3980"}],"version-history":[{"count":9,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts\/3980\/revisions"}],"predecessor-version":[{"id":3999,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/posts\/3980\/revisions\/3999"}],"wp:attachment":[{"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/media?parent=3980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/categories?post=3980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crysodenkirk.com\/blog\/wp-json\/wp\/v2\/tags?post=3980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}