Kindig Reunion Logo and Merch

Logo Design and Typography, in Fresco and Illustrator, and application to keepsake merchandise

The logo draws from a few influences. First, I wanted it to be grounded in the rural location the event was taking place. The painting in the background depicts a pond in the upper peninsula of Michigan very close to the farm, and I painted it from a photo taken by the organizer. The round border and spacing evoke small town seals and logos in the Midwest. Large swooshy red letters run at an angle across the scene, suggesting sporting, tailgating, festivals or music events.

The organizers used this logo online in invitations and web pages. Additionally, I adapted it to work with some keepsakes for attendees and handled production through printing partners.

T-shirts were the most important bit of swag. I worked with a small business to have these flex-printed and get them to any attendees who’d ordered them in time to wear them during the event. Going with a small vendor gave us a superior final product and allowed us to order only the sizes that we needed with no minimums.

Hats

The embroidery on the hats required a simplified, horizontal version of the logo.

Totes and Mugs

I also adapted the logo to the technical requirements of sublimation printing on mugs and direct to garment printing on totes.